i’m Te Hana Goodyer
designer, illustrator and artist. I specialise in brand identity, digital illustration, 2D animation & web design.
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nau mai,
how i can help?
industry experience
recruit me for a design role
my story - what makes my skills value to you
past roles – experience i’ve gained over 10 years
design for te ao māori
hire me for kaupapa māori
30+ kaupapa - i’m proud to have been a part of
what i offer / process - working with te ao māori
design for business
hire me for brand, website + more
60+ projecsts - i’ve successfully completed
creative services - how i can creatively help businesses
mahi services
i bring indigenous stories to life through creativity.
pukapuka
illustrated books →
pikitia
digital artwork →
rangatahi
youthful typography →
tohu
logo & identity →
founded studios
i’m the creative lead of two design studios.
TAIDES Aotearoa
Māori-led design studio
Indigenous storytelling, Cultural integrity, Creative excellence, From local brands to global audiences.
Rare Ground NZ
Need to level-up your business?
Brand identity & Web design for Trades, Lifestyle, Tech & Fitness brands.
career roles
10 years industry experience with agency, in-house & remote.
digital designer →
Advertising & tech agency
Auckland, NZ
2025 - 2026
business services
branding
logo design, brand identity & business collateral.
illustration
infographics, digital illustration & custom artwork.
animation
logo reveals, paid social ads, & product explainers.
websites
new businesses, online resources, & e-commerce
more about me
ngāti raukawa-ki-te-tonga
ngāti tukorehe
ngāti ngarongo
🇳🇿 Born in Levin, NZ
👔 PNBHS Leavers | 2008-12
🎓 Massey Wellington | BDes (1st Hons) 2013-16
🐝 2 years in Wellington, NZ | 2016-18
🇬🇧 5 years in London, UK | 2018-23
🐝 1 year in Wellington, NZ | 2024-25
🏙️ 1 year in Auckland, NZ | 2025-26
📍 Currently working remote in the north island of NZ …
