
pukapuka
are books, short stories, & comics
used to pass down knowledge, give it new energy and make pūrākau relatable for people today.
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as a indigenous illustrator
“i blend traditional artforms with my personal style of experimenting with textures, colours, and create visuals that resonate and connect.”
using tikanga
any mātauranga of pūrākau and ancestors are treated with proper care and respect.
creative process
2-3 months (depending on complexity).
i’ve worked with
stand the test-of-time
timeless stories that shine a light on old and new narratives.

past work
Lift Education
Lift Education
Māoriland
Lift Education

got an idea
“get in touch to turn your pukapuka script in a compelling visual story.”
whakaahua
are posters, visual art, & illustrated series
they help to capture the imagination of moments and immortalise them into stunning pieces of art.
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being a Māori creative
“i’ve always been intrigued with fantastical stories of ancestral heroes, atua, their appearance and role in the past, present and future.”
personifying imagery
bringing fictional and non-fictional characters to life through illustration.
creative process
1-3 weeks (depending on complexity).
art with impact
attempting to capture lightning in a bottle with every piece of artwork.

got an idea
“comission me for custom whakaahua artwork that will be one-of-a-kind”
rangatahi
are youth, the next generation of people
are important voices fresh ways of thinking, receivers of knowledge and of new technology.
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as a (not so rangatahi) designer
“I try find ways to uplift new voices through character design and typography.”
speaking the same language
i’ve developed custom typefaces for use of Reo and kaupapa.
topics that matter
illustrated articles, & wānanga around Te Wiki o Te Reo Māori.
something new
something fresh, and something that resonates with the kids yooo.

past work
custom typeface
illustrated articles
presentation design

got an idea
“here to help for your next rangatahi related creative endeavour”
tohu
are logos, signs, & symbols
are implicit with meaning. they give those you see it feelings of reverence, fear, pride or familiarity.
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as a brand specialist
“i craft more than a logo … it embodies ancestral whakapapa, mātauranga and brings it into an immortalised form for tāngata to stand behind”
symbols of mana
tohu are as powerful as the ideas, kaupapa and purpose behind them.
creative process
2-4 weeks (depending on complexity)
evoke a sense of
purpose, community, honour or identity – you came to the right place.
past work
AI content creation
Massey Māori Association
IDIA →
Indigenous Design Innovation Aotearoa
Cultural Wellness