career work

10 years industry experience working in roles in New Zealad and London UK.

browse my insights, notable projects and earned craft over the years.

senior designer
brand designer
ui/ux designer

jump to section:

→ idia
→ paysend
→ alphero

idia

Indigenous Design Innovation Aotearoa is a Māori design agency that influences and designs global change through an indigenous lens. They address complex challenges by collaborating in a uniquely bicultural way to enable positive change.

senior designer
2024 - 25

↓

“at idia, I bring together my taha māori, creative passion and experience on kaupapa which impact the people and place I value most.”

– Aotearoa, that is.

Mock-up-4-2-–-Rotate-in-+-Stroke-2.gif (Copy)

tohu & mana motuhake

logo, visual design & brand Identity imbued with mana.

whakaahua & whakairorio

imagining new digital artwork, illustration and infographics into existence.

paetukutuku & taupāunga

mātauranga made accessible with websites, apps & digital solutions

kaupapa

Young man in graduate regalia with traditional woven sash and green pendant, standing outdoors with blurred background of trees and buildings, overlaid with graphics and text promoting the Manaaki New Zealand Scholarship.

A digital screen on a yellow background showing a Maori cultural presentation with onboarding videos and tips for a successful whānanga, including labels for 'New Facilitator' and 'New Facilitator' with speech bubbles and a postcard image.

Manaaki Scholarships →

Ngā Taura a Māui →

A smartphone, set on a wooden surface, displays a vehicle buying website with options to find a car and enter a license plate number. Nearby, there are two keys attached to a keyring and a wallet with cash sticking out.

Health equity qesources

Buy a car no hōhā

A modern train with a yellow and black design traveling through a grassy, hilly landscape surrounded by trees.

Catch the Tuna →

Taniwha of Wellington transport

He Kākano →

The Aotearoa genome

Te Tiriti for govt spending

Re-branding the ‘tika’ way

Mōtika →

Houhia Microsite →

Illustration of a tiki figure holding a cucumber and a knife, with a basket of seafood including a fish, a shellfish, a piece of seafood, and a bunch of red berries or berries, all set against a dark background.

A set of three modern digital pamphlets or booklets, titled 'Identity Guidelines,' 'Medical Sciences,' and 'Imagery,' with a blue, red, black, and white color scheme and geometric pattern designs, layered on a light blue surface.

Pekapeka Device →

Helping medical sciences

Ngā Whare o Hīnātore →

Digital wharekura for kids

paysend

Paysend is a global FinTech company with over 250 employees in London, Belgrade, Miami, Edinburgh, Dublin offices. They help their 7.5 million + customers hold, move and send money to over 175 countries worldwide.

brand designer
2019 - 23

↓

“as their first brand designer, I helped build the paysend brand from the ground up. It’s wild to look back at over 4 years of purple.”

and yes, i helped choose the colour.

brand identity

building a brand takes time, patience and consistency.

creative direction

experimenting and perfecting a resonating brand visual language.

Independence-Day-–-Chile-–-Landscape-v1.gif

motion design

mundane fintech jargon into insane animated content

projects

White smartphone with a purple credit card over the screen, set against a purple background with concentric circles.

Corporate Re-brand →

Motion Design →

Paysend

Psysend

Two women sitting on a park bench, one lying down and the other sitting, both smiling and looking at a smartphone. One woman has curly hair and is wearing a blue top, while the other has short hair and is wearing a peach-colored top.

Paysend

Paysend Business

Product Launch →

Creative Direction →

alphero

Alphero is digital agency of designer, developers, and all-round trailblazers, based in Auckland and Wellington. The brains behind some of the most innovative, landmark digital services in New Zealand.