idia
Indigenous Design Innovation Aotearoa is a Māori design agency that influences and designs global change through an indigenous lens. They address complex challenges by collaborating in a uniquely bicultural way to enable positive change.
senior designer
2024 - present
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“at idia, I bring together my taha māori, creative passion and experience on kaupapa which impact the people and place I value most.”
– Aotearoa, that is.
tohu & mana motuhake
logo, visual design & brand Identity imbued with mana.
whakaahua & whakairorio
imagining new digital artwork, illustration and infographics into existence.
paetukutuku & taupāunga
mātauranga made accessible with websites, apps & digital solutions
kaupapa
Health equity qesources
Buy a car no hōhā
Taniwha of Wellington transport
The Aotearoa genome
Te Tiriti for govt spending
Re-branding the ‘tika’ way
Mōtika →
Helping medical sciences
Ngā Whare o Hīnātore →
Digital wharekura for kids
paysend
Paysend is a global FinTech company with over 250 employees in London, Belgrade, Miami, Edinburgh, Dublin offices. They help their 7.5 million + customers hold, move and send money to over 175 countries worldwide.
brand designer
2019 - 2023
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“as their first brand designer, I helped build the paysend brand from the ground up. It’s wild to look back at over 4 years of purple.”
and yes, i helped choose the colour.
brand identity
building a brand takes time, patience and consistency.
creative direction
experimenting and perfecting a resonating brand visual language.
motion design
mundane fintech jargon into insane animated content
projects
Paysend
Psysend
Paysend
Paysend Business
alphero
Alphero is digital agency of designer, developers, and all-round trailblazers, based in Auckland and Wellington. The brains behind some of the most innovative, landmark digital services in New Zealand.
ui/ux designer
2016 - 2018
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“as my grad role, i earnt my stripes at alphero. I'm proud to have won two design awards here, and become a ‘ui/ux’ designer.”
is that still a thing?
i have a dream
delivered a heart-felt visual direction that increased charity donations by 700%.
drive go
gamified learning to drive for the next generation of nz drivers.
award-winning
found national success with the first couple of commercial projects.
