ko wai au?
i’m Te Hana Goodyer
born and raised in the Horowhenua
growing up in Levin, i attended high school in Palmerston North before later studying and working in Wellington. I then moved to London, where I spent five years working abroad. now back in Aotearoa New Zealand, i’m continuing my creative journey with a reinvigorated sense of purpose.
as a senior creative professional
i have 8+ years of industry experience. my skillset spans branding, visual identity, creative direction, digital illustration, web/app design, and 2D animation.
i’m at my creative best when rapidly developing fresh ideas for brands—whether internal or external—striving for that ‘wow’ factor. not only do I generate bold concepts, but i also have the ability to bring them to life.
point of difference
what makes me unique
1.
well-rounded experience
8+ years career in New Zealand & the UK
i've worked as a designer in freelance, in-house, and agency roles, both locally and internationally. i thrive in fast-paced, collaborative teams and have helped grow multinational tech startups.
my experience includes over three years of fully remote work, as well as hybrid and onsite roles.
senior designer
2024 - present
ui/ux designer
2016 - 18
brand designer
2019 - 23
2.
effective creative skillset
strong-eye and strive for visual excellence
my extensive creative skillset in graphic, product and motion design gives me versatility and expertise from pen to pixel.
simply put, I can draw, illustrate, design, animate and prototype–from ideation to delivery. also super happy to coach, share experience and learn more tools & processes.
3.
indigenous design lens
culture into commercial the right way
alongside a lifetime of being māori, i recently began combing both passion and culture professionally. this past year has given me confidence designing within te ao māori spaces, processes and frameworks.
a part of this is also helping unpack our māori worldview and narratives for clients, to create shared understanding sense of ease with using cultural visual forms.
career insights
from recent roles
abroad I worked for
paysend
back in 2019-23 🇬🇧
i was their first brand designer that worked directly with the CMO to build the paysend brand from the ground up for just over 4 years.
↓
brand identity
helped a new FinTech company stand out by creating a strong, recognisable brand, making it a key player in money transfers across 50+ european countries.
Paysend
Paysend
Psysend
brand quality
after establishing a presence in the EU, we kept on the pulse, adding personality to keep customers engaged.
Paysend
brand growth
as a growing business, they consistently expanding their customer base. we, the global brand team set the creative direction for marketing across the US, Canada, China, LATAM, and Southeast Asia.
Psysend
Paysend Business
Psysend
Paysend
Psysend
brand management
by the time I left, paysend had expanded to 300 employees across global offices and 7.5 million customers sending money to over 175 countries.
Paysend
Paysend
recently at
idia
2023-2025 🇳🇿
as 1 of 3 senior designers–a part of a team of 12, i led creative kaupapa, whilst supporting juniors and assisted kaihautū across brand, product and co-design wānanga.
↓
tohu / brand
logo design, brand identity
wānanga-led design processes that embedded te ao maori principles of atua, taiao & pūrakau from kōrero to tohu imbued with mana.
Manaaki Scholarships→
Ministry Foreigna Affairs NZ
Department of Corrections NZ
Māori Variome ⚠️
University of Otago
whakairoiro / graphic
illustration, editorial, visuals
graphical creations inspired by traditional aspects of toi māori which helped to educate and serve rangatahi, hāpori māori and tauiwi.
Pekapeka Device ⚠️
Citizens Advice Bureau NZ
Medical Sciences Secretariat
Ngā Whare ō Hīnātore ⚠️
National Library NZ
matihiko / digital
product, websites, apps, tools
rauemi matihiko in the form of digital solutions that aimed to address the needs and tāngata maori at the government level for health, public funds and spending.
Health NZ
Ministry of Health NZ
Mōtika →
Ministry of Business, Innovation NZ
mea /misc
industrial, large-scale
bit more off the cuff creative process, using all media and mediums within design to conceptualise from small to large scale.
Struber x ALSTROM
how i might
add value to your business
1.
leverage new knowledge
add more experience to the creative team
my various roles across design disciplines locally and internationally gives me a range of insights that are useful for a New Zealand or global market. my diverse background proves i’m highly coachable, and confident and eager to learn in new environments.
→
well-rounded experience
8+ years career in New Zealand & the UK
→
effective creative skillset
strong-eye and strive for visual excellence
2.
utilise creative versatility
one-stop-shop for creative ideation and delivery
based on my existing knowledge i can deliver high quality brand collateral, creatively problem solve – as well as rely on any of my design skillsets to lead, add to, or drive new ways to express a creative vision for any business.
→
indigenous design lens
bring culture into commercial the right way
3.
cultural engagement
potential to open up creative for new audiences
i can support the businesses i work for by helping feel them feel confident and more at ease working with bi-cultural media across creative content. i can also leverage my community network when needed.
you’ve made it this far
any questions?
happy to go over anything above
