kia ora daylight
i’m excited to interview for
digital designer
start with
little bit about myself
kia ora anō,
i’m Te Hana Goodyer
i was born and raised in Horowhenua, New Zealand.
After studying and working in Wellington, I moved to London, where I spent five years abroad. Now, I’m back in Wellington and continuing my creative journey.
my name, Te Hana, means "radiant light,"
but most people call me "Te." for short. My iwi is Ngāti Raukawa, from the Ōtaki-Levin region.
few fun facts from my 20’s
I traveled extensively across Europe, visiting 43 out of 47 EU countries. Along the way, I ran with the bulls in Spain, hiked Trolltunga in Norway, and even took the 26-meter plunge off Mostar Bridge in Bosnia.
now to business
as a senior creative professional,
I have 8+ years of industry experience. My skillset spans branding, visual identity, creative direction, digital illustration, web/app design, and 2D animation.
I’m at my creative best when
rapidly developing fresh ideas for businesses —whether internal or external— striving for that ‘wow’ factor. Not only do I generate bold concepts, but I also have the ability to bring them to life.
my unique selling points
1. well-rounded industry experience
2. indigenous lens within commercial design
3. effective creative skillset for any business
seeking my next venture
why i believe i’m
a strong fit for daylight
1.
well-rounded experience
8+ years career in New Zealand & the UK
I've worked as a designer in freelance, in-house, and agency roles, both locally and internationally. I thrive in fast-paced, collaborative teams and have helped grow multinational tech startups.
My experience includes over three years of fully remote work, as well as hybrid and onsite roles.
senior designer
2024 - present
ui/ux designer
2016 - 18
brand designer
2019 - 23
2.
effective creative skillset
strong-eye and strive for visual excellence
my extensive creative skillset in graphic, product and motion design gives me versatility and expertise from pen to pixel.
simply put, I can draw, illustrate, design, animate and prototype–from ideation to delivery. Also super happy to coach, share experience and learn more tools & processes.
3.
indigenous design lens
culture in commercial the right way
alongside a lifetime of being Māori, I recently began combing both passion and culture professionally. This past year has given me confidence designing within Te Ao Māori spaces, processes and frameworks.
a part of this is also helping unpack our Māori worldview and narratives for clients, to create shared understanding sense of ease with using cultural visual forms.
career insights
from past roles
it began at
alphero
my summer internship turned into a 2 year masterclass for UI/UX design, agency life and working with developers. here i found my love for ui design and motion.
↓
web design
i was mainly brought onto to projects with well established wireframes to ideate, pitch and deliver 2-3 visual directions which embodied the company brand personality and vision.
here are two which made it to best awards.
Mediaworks NZ
FMG
app design
over 6 months, I worked alongside a senior design lead, co-designing with multiple govt agencies. This experience deepened my understanding of UX within the product development process.
the outcome earned Gold in 2019.
Drive GO →
NZTA
⭐️ award-winning app
working abroad for
paysend
i was their first brand designer that worked directly with the CMO to build the paysend brand from the ground up for just over 4 years.
↓
brand identity
helped a new FinTech company stand out by creating a strong, recognizable brand, making it a key player in money transfers across 50+ European countries.
Paysend
Paysend
Psysend
brand quality
after establishing a presence in the EU, we kept on the pulse, adding personality to keep customers engaged.
Paysend
Psysend
Paysend
brand growth
as a growing business, they consistently expanding their customer base. We, the global brand team set the creative direction for marketing across the US, Canada, China, LATAM, and Southeast Asia.
Psysend
Paysend Business
Psysend
⭐️ scaling brand with product
brand management
By the time I left, Paysend had expanded to 300 employees across global offices and 7.5 million customers sending money to over 175 countries.
Paysend
Paysend
recently at
idia
joined as 1 of 3 senior designers a part of a team of 12, where i lead projects, worked with juniors and assisted directors across brand, product and co-design workshops.
↓
tohu / brand
logo design, brand identity
co-design ideation, whiteboard sketches to digitised concepts in illustrator and crafting brand narrative.
Ministry Foreigna Affairs NZ
Department of Corrections NZ
University of Otago
whakairoiro / graphic
illustration, editorial, visuals
primarily using adobe illustrator and indesign to visualise concepts and present ideas with documentation.
Citizens Advice Bureau NZ
Medical Sciences Secretariat
Ngā Whare ō Hīnātore
National Library NZ
matihiko / digital
product, websites, apps, tools
using figma and miro day-in-day-out to creatively problem turn problems into solutions.
Health NZ
Ministry of Health NZ
Struber x ALSTROM
⭐️ digital wānanga tool
⭐️ purpose vs function
Mōtika →
Ministry of Business, Innovation NZ
⭐️ prototype API ready
mea /misc
industrial, large-scale
bit more off the cuff creative process, using all media and mediums within design to conceptualise from small to large scale.
hired for
freelance
a few recent examples of projects i have done that matches visual design, ui design, pushing for authentic visual excellence.
↓
comissioned
recent work 2024-2025 which showcases my full-stack visual ability across - branding, website, social
Hyrox Gym
AI learning platform
⭐️ dynamic brand & ui
personal
how i am moving as a creative professional in 2025, with 12+ years of freelance experience – this website for example
Te
how i might
add value to your business
→
well-rounded experience
8+ years career in New Zealand & the UK
1.
leverage new knowledge
add more experience to the creative team
my various roles across design disciplines locally and internationally gives me a range of insights that are useful for a New Zealand or global market. my diverse background proves i’m highly coachable, and confident and eager to learn in new environments.
→
effective creative skillset
strong-eye and strive for visual excellence
2.
utilise creative versatility
one-stop-shop for creative ideation and delivery
based on my existing knowledge i can deliver high quality brand collateral, creative problem solving or rely on any of my design skillsets to lead, add to, or even drive new ways to express your vision creatively.
→
indigenous design lens
bring culture into commercial the right way
3.
strong cultural engagement
potential to open up new avenues for NZ audiences
I hope to help you feel more confident and comfortable working with bi-cultural media across creative content for New Zealand audiences. I can also leverage my community network when needed.
you’ve made it this far
any questions?
happy to go over anything above
